The Influence of S-Commerce Dimensions on Repurchase Intention of BTS Merchandise with Customers Engagement as a Mediation Variable on Army in Padang City

The purpose of this study is to analyze the extent influence S-Commerce Dimension in increasing repurchase intention BTS Merchandise products. population are all consumers whose number not known with certainty. While samples were who had purchased and used products, totaling 320 respondents using a purposive sampling method. survey method for data collection structured questionnaire, which asked provide their responses experiments conducted on Covariance-based structural equation modeling (CB-SEM) was hypothesized relationships research model. findings show that: 1) Trust variable has significant positive effect Customer Engagement merchandise 2) Responsiveness does have 3) Reliability 4) Compatibility 5) 6) engagement mediates relationship between trust 7) mediate responsiveness 8) 9) compatibility